5 Key Questions to Ask When Analyzing Flow Activity

When you're looking at your Flow Activity Report, it can be tempting to focus only on the numbers – spikes, dips, and daily views. But the real power of this report comes from asking the right questions.

Understanding how, when, and why your team uses specific flows helps you move beyond observation to insight, and from insight to action. Whether you're looking to validate training, improve discoverability, or fine-tune your processes, these five key questions will guide your thinking and help you unlock the full value of your operational content:

1 Are the right flows being used at the right times?

Why it matters:

You want to see usage patterns that align with real operational moments—like onboarding, payroll, or shift changes. If flows aren't being used when they're needed most, your team may be relying on undocumented knowledge instead.

What to do:

Check your training, reminders, and placement of those flows. Promote critical flows during peak times or embed links directly in related systems (e.g. chat tools or ticketing platforms).

2 Which flows are underused, and why?

Why it matters:

Low usage of a high-value flow may signal poor discoverability, unclear naming, or a mismatch between the flow and real-world needs.

What to do:

Audit underused flows:

• Is the title intuitive?
• Is it linked from the right places?
• Is it still relevant?

Update or archive flows that aren't serving a purpose, and promote or rename those that should be getting more attention.

3 Are we seeing the usage volume we expected?

Why it matters:

Usage data helps validate Procedureflow adoption. If your expected flow usage is high but the report shows otherwise, there may be gaps in awareness, training, or accessibility.

What to do:

Cross-check usage against team size and key workflows. If engagement is low, launch a refresher campaign, ask team leads to promote it in huddles, or make the entry point more visible.

4 Has flow usage changed after a key event?

Why it matters:

This report lets you measure the impact of policy updates, training sessions, or onboarding waves. A spike in usage means people are engaging with the right content at the right time.

What to do:

Use spikes to validate success or lack of change to identify missed connections. If a key event didn't drive clicks, follow up with your team to reinforce the message or improve how the flow is shared.

5 What's this data telling me to do next?

Why it matters:

The most valuable insight is the one that drives improvement. This report isn't just about observation—it's about closing the loop between content, usage, and operational outcomes.

What to do:

Every trend should lead to action. That could mean:

• Simplifying a frequently used flow
• Promoting an underused one
• Investigating unexpected usage spikes
• Starting a conversation with frontline staff

Ask "so what?" after every insight, and act on it.

Your Flow Activity Report isn’t just a dashboard—it’s a feedback loop. The questions you ask when reviewing it will shape how you optimize your processes, coach your teams, and drive adoption of Procedureflow across your organization.

Keep coming back to these five questions regularly. Over time, they’ll help you make smarter decisions, increase operational efficiency, and ensure that your content is not just created, but used.

Need help interpreting your report or planning next steps? Reach out to our support team, or explore our other articles on flow optimization and content governance.