Flow Activity Insight (Beta)

Overview

The Flow Activity report helps you understand how often users are engaging with your process content — either across an entire entry point (a group of flows)* or with a specific flow. This helps you to measure adoption, spot trends, and connect flow usage to real-world events like campaigns, rollouts, or training.

*Note For the first release, users will be limited to one flow at a time.

Use this visualization to track how well your knowledge is being used, and to guide decisions about what to promote, update, or investigate further.

What this report shows

This graph tracks how often users clicked flows within a selected entry point over a chosen time range.

• By default, the graph shows total clicks across all flows in the selected entry point.
• You can filter the view to focus on a specific flow and see how often that flow was clicked during the same time period.

The data is shown over time, aggregated by day or month depending on your selected range.

Why it’s important

This graph helps you link user behaviour to content engagement, so you can make data-informed decisions. It’s especially useful when:

• Tracking interaction with their flow content
• Validating engagement with new or updated flows
• Identifying drops in activity that may signal out-of-date, hard-to-find, or unused content
• Measuring the impact of training, campaigns, or process changes

Example: After launching a customer campaign about a new billing feature, you expect more agent calls. Filter to the related flow and check if clicks increased after launch — this helps to confirm alignment between campaign outcomes and Procedureflow usage.

Insights you can draw from this report

• After publishing flows: Monitor if clicks increase, confirming that people are finding and using them
• Compare flows within an entry point: Identify which flows are most clicked and which are underused
• Investigate low-click flows: Evaluate if they need to be renamed, repositioned, or clarified
• Look at trends over time: Spot seasonal patterns, training effectiveness, or post-rollout adoption

Dive deeper with these 5 key questions to ask yourself when analyzing flow activity.